Tuesday, December 31, 2013

Letter to Evolve Longboards

Dear Evolve Longboards,

First of all, let me thank you. I tweet and instagram about your board constantly. I show it off to kids in neighborhoods all over Florida. I’m one of the first people to commute to work in (or should I say on?) an electric vehicle. I ride every day. I’ve put over 500 miles on my board! Every day someone on a bus or in an elevator sees my board and asks about it. You’ve truly got an amazing product. I just put a deposit down for the Carbon Series. I can’t wait for it!

I always try to ride safe. I’ve got El Wire on my backpack, as well as a red bicycle light. When it’s dark outside, I carry a flashlight in one hand. Sometimes I wear even more cheap LEDs, just to make sure I’m noticed.

But twice now, I’ve almost been run over. Both times, the driver was too busy looking for oncoming traffic on his left, to look for pedestrians coming from his right (in Australia, I’m sure the reverse situation is the dangerous one). It taught me a valuable lesson. If a person doesn’t look, they can’t notice the lights. I’m sure you’ve had a few close calls, yourself.

Which led me to look for a horn. Ideally, a loud horn. One that I might carry in the ‘flashlight’ hand, the hand not busy with your remote. An actual car horn would be idea. Which is when I found out about a product like http://loudbicycle.com/ (which still isn’t shipping).

You’re in a unique position. Because no one is making horns for longboards. But electric longboards are *perfect* for car horns. You’ve got the space for the horn, just under the board. You’ve already got a big battery to power the horn. And you’ve already got a controller with buttons.

Literally, it is a ‘bell and whistle.’ But your board is already the best out there. With the addition of a car horn, it could also be the safest. I don’t usually write letters telling CEOs how to design their products, but this addition is a perfect fit. It can literally save lives and prevent injury. Not to mention, it would be a great way to get me to shell out the bucks for a *third* board from you.

Sincerely,

Justin Diamond
electricskateboardenthusiast.blogspot.com

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